Founded in 1992, this established 'topical pain reliever' is the mainstay of a complete line of products now ready to be taken to the next level.

This is as far as the current ownership intends to go, which is the second time they have developed a 'winning formula' product, and if they follow the previous 'model' this product line will be sold to a major Pharmaceutical or Nutraceutical Firm, just like the last one was.

Remember "Icy Hot" ? Now you get the picture.

The strategy for this product, as it was in the past, was to focus on one of the products, gaining distribution in well known retailers such as Walgreens, CVS, Rite-Aid, Wal-Mart, Sam's Club, etc, and that has been done. They then concentrated all of their efforts on one of those retailers, and in 16 years grew the sales in that chain to over $500,000. in 2007.

Last year alone in that single retailer, sales increased by 28% with no advertising. Place this product next to one that is advertised, and the customer will choose this one, like it and come back for more, giving the retailer terrific margins.

In the above referenced retailer, this product is rated in the top 5% of all drug store topical analgesic SKUs, and now this success is how you will fully expand the complete line in all of the other retailers, which carry the single product, giving you, the new owners, the opportunity to distribute other products that  may already have.

They have the product, the distribution, the success and now it's your turn.