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ID#: FCA-1015

OTC Stress Relief Product

Business Detail:

The Company was established in June of 2005 and was introduced at the Natural Products Expo in March of 2006 in Anaheim, California. The development of an all-natural, anti-depressant Lozenge/Tablet/breath strip and oral spray designed to assist people in managing stress. The Stress relief products market are dominated by DRUG based products that are considerably more expensive and take longer to become effective than the Company's products.

The products have been tested in a variety of potential markets and proven to be effective. Users of the products have enthusiastically confirmed their benefits and effectiveness. The product is under a "Beta Testing" research via its students on voluntary non clinical trials at the Pacific College of Oriental Medicine domiciled in San Diego, California. Results are favorable among the students.

The current market for "stress/anxiety" relief management products is estimated at approximately $20 + billion for prescription anti-anxiety drugs and antidepressants (OTC and herbals). In 1998, pharmaceutical sales of anti-depressants approximated $5 billion dollars with anti-anxiety drugs totaled an additional $700 million dollars. The market for 'stress/anxiety' relief management products has quadrupled in size in 7 years. The product line provides the market with a drug stress/anxiety relief product alternative which acts quicker and is less expensive than drug based products. The potential is enormous for its products.

In its first year of operation, the Company will focus its marketing efforts on the North American market. Where required, the Company has received the necessary FDA approvals to sell its products within this market. Initial contacts have been made in these markets and active negotiations are occurring with established marketing and distribution firms which are all close to culmination. The Company believes that these negotiations will shortly be converted into hard orders for its products.

Recruitment of a seasoned team of core managers with extensive experience in marketing, production and finance to assist the Company in establishing the business. The Company intends to roll out the products in a programmed manner throughout its target markets. The Company projects a profit in its first year of operations which management believes to be realistic and achievable.

Actual Company Advertisement:

Product Description:
Stress Relief Lozenges is a unique combination of high quality specialty herbs formulated to support your body during times of increased stress and anxiety of everyday living, anger management, emotional release and fear of flying.

Increased stress has become a fact of life for everyone. Traffic hour, project deadlines, heavy work schedules, demands and conflicts, late nights and early mornings have all contributed to why we occasionally “burn out”. Unfortunately, many stressful situations in our daily lives are unavoidable. We can, however, change the way we react to and manage stress in our lives.

Taking Stress Relief Lozenges is a positive approach that one can do to help deal with the stress and anxiety of everyday life.

Research and Clinicals:
Stress Relief Lozenges contains only clinically tested ingredients and other proprietary ingredients that are safe and effective.

Passion Flower: A soothing sedative for the nervous system. Is mood elevating.
Ginseng Root: highly praised herb to help the body recover from symptoms of fatigue, adrenal burn-out.
Valerian: Used extensively as a mild sleep aid and for anxiety, tranquilizng and anti-aggressive properties.
St. John’s Wort: Traditional use: Mood enhancer. People suffering from mood problems and low spirits. St Johns Wort herb helps to inhibit the enzyme monoamine oxidase (MAO), just as prescription drugs do, but it does it more slowly and mildly. It also helps modulate and balance the brain chemicals serotonin and norepinephrine, much the same way as medication does, except once again in a much milder manner. It may also increase endorphin levels and help to improve mood and decreases sadness, hopelessness and exhaustion.

FDA CAVEAT:
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.

The “New”Technology: Stress Relief Lozenges/Tablets/Breath Strips and Oral Spray will introduce its lozenge delivery system being absorbed directly into the bloodstream via the oral tissue membranes. Results, a much faster acting and unexpected feeling without any known side effects. Unlike other OTC and herbals, such as capsules, pills, pellets and powder forms, this type of administration via the stomach takes a few minutes to absorb into the body system. Most of it is being destroyed by the stomach’s acids breakdown for digestion. Likewise with the prescription drugs as well not to mention the dangerous side affects and its many warnings. Living in an almost "fast food" society, consumers demand a quick and convenient system.

"Stress Relief Lozenges delivers it with almost lightning fast effects and results"

Stress and anxiety is brought on by everyday living environment in any given stressfull situation. Example: i.e.....Traffic hour crunch, road rage, kids getting you down, work schedule time lines, boss breathing down your neck, worrying about bills, always being in a hurry, fear of flying. The list is endless.

Comments, opinions and testimonials:
"...a pacifier for modern-day anxieties."

"Calming effect. Great for the California and North Jersey..."

"I am hoping the company introduces this product specifically addressed to ordinary anxiety and plenary nervousness, the hallmarks of our maddening world. This product will sell like hot cakes."

"The marketing campaign will entice many people to try 'Stress Relief'. Once they do they will tell others because they work. It helps me to relax..."

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